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The Primal Story
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.
With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.
Superior Nutrition, Unleashed
Since refining and enhancing Matt’s first homemade recipe, Primal's mission has been focused on elevating the health of pets through species appropriate nutrition. As passionate pet owners, we at Primal understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why Primal has developed products that make it easier than ever to keep your pet’s diet as close to nature as possible.
Every product in the Primal Pet Foods lineup is produced using the highest quality ingredients. Primal uses antibiotic- and steroid-free USDA proteins without added hormones, certified organic produce and unrefined vitamins & minerals.
Primal Frozen Raw is a safe and simple raw diet, pre-portioned in convenient kitty nuggets. Pork Formula for Cats is 91% pork, bone, and organs and 9% wholesome produce and supplements to make a complete raw diet.
Primal Frozen Raw is a safe and simple raw diet, pre-portioned in convenient, easy-to-thaw nuggets. Beef Formula for Dogs is 80% bone, and organs and 20% wholesome produce and supplements to make a complete raw diet.
Primal Freeze Dried Turkey Formula is a convenient way to add the benefits of raw food to your cat's diet! No messy prep- just simple, nutrient-packed nuggets!
Primal Frozen Raw is a safe and simple raw diet, pre-portioned in convenient, easy-to-thaw nuggets. Beef Formula for Dogs is 80% beef, bone, and organs and 20% wholesome produce and supplements to make a complete raw diet.
Known as the "universal milk", the vitamins, minerals, electrolytes, and other nutritive elements in raw goat milk are highly absorbable-- and tasty, too! Natural and added probiotics aid digestion. Sourced from Certified Humane free-range goats!
Primal Freeze Dried Lamb Formula is the convenient way for your dog to go raw. No messy prep needed for this premium, species-appropriate diet-- just rehydrate and go!
Primal Freeze Dried Beef Formula is the convenient way for your dog to go raw. No messy prep needed for this premium, species-appropriate diet-- just rehydrate and go!
Primal Frozen Raw is a safe and simple raw diet, pre-portioned in convenient kitty nuggets. Venison Formula for Cats is 90% beef, salmon, bone, and organs and 10% wholesome produce and supplements to make a complete raw diet.
Primal Frozen Raw is a safe and simple raw diet, pre-portioned in convenient kitty nuggets. Beef & Salmon Formula for Cats is 89% beef, salmon, bone, and organs and 11% wholesome produce and supplements to make a complete raw diet.
Primal Freeze Dried Beef and Salmon Formula is a convenient way to add the benefits of raw food to your cat's diet! No messy prep- just simple, nutrient-packed nuggets!
Primal Pronto is the healthful, high-protein recipes you love in an ultra-convenient package! Pronto's smaller nuggets thaw in minutes on your countertop and are super simple to portion.
Primal Pronto is the healthful, high-protein recipes you love in an ultra-convenient package! Pronto's smaller nuggets thaw in minutes on your countertop and are super simple to portion.
Primal Frozen Raw is a safe and simple raw diet, pre-portioned in convenient patties for pet families feeding full meals. Lamb Formula for Dogs is 80% lamb, bone, and organs and 20% wholesome produce and supplements to make a complete raw diet.
Primal Frozen Raw is a safe and simple raw diet, pre-portioned in convenient, easy-to-thaw nuggets. Lamb Formula for Dogs is 80% lamb, bone, and organs and 20% wholesome produce and supplements to make a complete raw diet.
Primal Frozen Raw is a safe and simple raw diet, pre-portioned in convenient patties for pet families feeding full meals. Chicken Formula for Dogs is 80% bone, and organs and 20% wholesome produce and supplements to make a complete raw diet.
Primal Frozen Raw is a safe and simple raw diet, pre-portioned in convenient, easy-to-thaw nuggets. Chicken Formula for Dogs is 80% chicken, bone, and organs and 20% wholesome produce and supplements to make a complete raw diet.
Primal Freeze Dried Turkey & Sardine Formula is the convenient way for your dog to go raw. No messy prep needed for this premium, species-appropriate diet-- just rehydrate and go!
Primal Freeze Dried Chicken Formula is the convenient way for your dog to go raw. No messy prep needed for this premium, species-appropriate diet-- just rehydrate and go!
Primal Frozen Raw is a safe and simple raw diet, pre-portioned in convenient kitty nuggets. Turkey Formula for Cats is 90% bone, and organs and 10% wholesome produce and supplements to make a complete raw diet.
Primal Frozen Raw is a safe and simple raw diet, pre-portioned in convenient kitty nuggets. Rabbit Formula for Cats is 92% rabbit, bone, and organs and 8% wholesome produce and supplements to make a complete raw diet.
Primal Frozen Raw is a safe and simple raw diet, pre-portioned in convenient kitty nuggets. Chicken & Salmon Formula for Cats is 89% chicken, salmon, bone, and organs and 11% wholesome produce and supplements to make a complete raw diet.
Primal Freeze Dried Chicken & Salmon Formula is a convenient way to add the benefits of raw food to your cat's diet! No messy prep- just simple, nutrient-packed nuggets!