Inception Dry Dog Food Fish Recipe Grain Inclusive

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About inception Dog Food:

inception is a naturally focused, always animal-protein-first dog food easy on both your budget and your dog's stomach. Formulated without filler ingredients like corn, wheat, or soy, it's a sensitivity-friendly diet that is also free from legumes and potatoes. The Pork and Fish recipes are an excellent choice for pet parents looking for a grain-inclusive food made entirely without chicken ingredients.


Ocean Whitefish, Catfish Meal, Oats, Millet, Sunflower Oil (Mixed Tocopherol Preserved), Milo, Ground Flaxseeds, Natural Flavor, Calcium Carbonate, Salt, Potassium Chloride, Choline Chloride, DL-Methionine, Taurine, L-Carnitine, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate)

Guaranteed Analysis:

Crude Protein (min) 25.0%
Crude Fat (min) 15.0%
Crude Fiber (max) 6.0%
Moisture (max) 12.00%

Calcium (min) 1.2%
Phosphorus (min) 1.1%

Omega 3* (min) 1.25%
Omega 6* (min) 5.0%
Taurine* (min) 0.2%

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Calorie Content (metabolizable energy, calculated):

401 kcal/cup
3650 kcal/kg

Life Stages & AAFCO Statement:

Inception Fish Recipe for dogs has been formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages including the growth of large size dogs (70 pounds or more as an adult).

Feeding Guidelines:

Daily Feeding Amount (Cups per Day):

Body Weight (lbs) Cups per Day
10 lbs or less 1/4 - 3/4 cup
10 - 20 lbs 3/4 - 1 1/2 cup
20 - 30 lbs 1 1/2 - 2 cups
30 - 40 lbs 2 - 2 1/4 cups
40 - 60 lbs 2 1/4 - 3 1/4 cups
60 - 80 lbs 3 1/4 - 4 cups
80 - 100 lbs 4 - 4 3/4 cups

Puppies: Feed up to 2 times the suggested adult amount.

Pregnant and Lactating Females: Feed up to 3 times the suggested adult amount

In combination with a wet diet: Feed about 1/3 cup less dry food for every 1/2 can of wet food.

When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.

See your veterinarian regularly. Keep fresh water available.

Other Information:



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