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inception is a naturally focused, animal-protein first dog food friendly to your budget and your dog's stomach. Formulated without filler ingredients like corn, wheat, or soy.
inception is a naturally focused, animal-protein first dog food friendly to your budget and your dog's stomach. Formulated without filler ingredients like corn, wheat, or soy, it's a sensitivity-friendly diet that is also free from legumes and potatoes.
inception canned formulas are a great choice for pet parents looking for a simple, easy-to-digest wet dog food that contains wholesome grain ingredients. The Pork and Fish recipes are unique in being grain-inclusive without the use of any chicken ingredients or rice.
Ingredients:
Ocean whitefish, fish broth, oats, natural fish flavor, calcium carbonate, tricalcium phosphate, agar-agar, vitamins (vitamin A supplement, vitamin E supplement, niacin supplement, d-calcium pantothenate, thiamine mononitrate, pyridoxine hydrochloride, riboflavin supplement, folic acid, vitamin B12 supplement), salt, choline chloride, minerals (zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, sodium selenite, calcium iodate) taurine, potassium chloride.
Guaranteed Analysis:
Crude Protein (min) 8.0%
Crude Fat (min) 4.5%
Crude Fiber (max) 2.0%
Moisture (max) 78.0%
Calorie Content (metabolizable energy, calculated):
390 kcal/can
Life Stages & AAFCO Statement:
Inception Fish Recipe Dog Food formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages including growth of large size dogs (70 lb. or more as an adult).
Feeding Guidelines:
Serve at room temperature. Any unused portion should be covered and refrigerated. Fresh water should be available at all times.
Feeding amounts may vary by breed, activity level, temperament, and climate. A reduction in food intake is recommended for less active and older dogs.
| Dog Weight (lbs) | Daily Serving Amount (Adult Dogs) |
| 10 lbs or less | 1/2 - 3/4 can |
| Toy (up to 18 lbs) | 1 - 1 1/4 can |
| Small (up to 25 lbs) | 1 1/4 - 1 1/2 can |
| Medium (up to 50 lbs) | 2 1/2 - 2 3/4 cans |
| Large (up to 80 lbs) | 3 - 3 3/4 cans |
| Giant (up to 100 lbs) | 3 1/2 - 4 1/2 cans |
Puppies: Feed up to twice the adult amount each day.
Gestation and Lactation: Feed up to three times the adult amount each day.
Combination Feeding: Feed 1/3 cup less dry food for every 1/2 can of wet food.
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