The Primal Story
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.
With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.
Superior Nutrition, Unleashed
Since refining and enhancing Matt’s first homemade recipe, Primal's mission has been focused on elevating the health of pets through species appropriate nutrition. As passionate pet owners, we at Primal understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why Primal has developed products that make it easier than ever to keep your pet’s diet as close to nature as possible.
Every product in the Primal Pet Foods lineup is produced using the highest quality ingredients. Primal uses antibiotic- and steroid-free USDA proteins without added hormones, certified organic produce and unrefined vitamins & minerals.